Workshop Training for Subject Matter Experts & Entrepreneurs


Discover what you need to become a coveted, on-air expert so that you can build your brand, increase sales, and achieve exposure like never before.

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The course you've been looking for to launch your TV Expert Career!

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Getting On TV Just Got SO Much Easier (And Fun!)

I’ll Show You The Industry Secrets & Strategies for Attracting Media Attention & Getting ON AIR!

of being a featured media expert?

I’m talking about an influx of QUALIFIED leads, sales, exposure, and new opportunities.
How will it feel to be the go-to expert in your field for both local and national television stations?

It’s time for you to Be On Air!

In This In-Depth Training You Will Learn:

The #1 Strategy for Creating Your Most Impactful Blueprint For Getting On TV

What Show Producers are Looking for to Book You on Their Shows.

How To Leverage Your On-Air Appearance Into More Opportunities

You Know That Exposure Is The Key to Growing Your Business & Expanding Your Brand

But It’s So Hard to Know Where To Start!

It can also be expensive to try to find a publicist, pay influencers or run ads, which is why appearing on television is still a TOP STRATEGY for getting in front of millions of people in one shot!

as seen on tv

Want That “As Seen On TV” Tagline On Your Bio?

Or To Add The Logos of Big Time Media Networks On Your Website?

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I know what it’s like to want to “be seen” in a crowded world of entrepreneurship, and it can feel like you’ve tried everything to promote your brand or business.

Maybe you want to get more clients, are seeking speaking opportunities, want to sell your book, or just want to be well-known for future ventures down the road… 

It can be hard (not to mention financially detrimental) not to have the media exposure that you need.

You deserve to
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Get Instant Access To Power-Packed Strategies For Getting On Air Now!

Here’s what you’ll take away from this must-see training:

👀 Exactly what to say to have producers wanting to book you for their shows.

🎯 How to confidently write a pitch that makes key decisions makers what to say, “Book them now!”

💻A deep understanding of how the inside of TV newsrooms and talk show studios work as a foundation, so you can take this insider knowledge and speak the exact language that booking producers want to hear.

💬How to increase your odds for getting on the biggest shows!

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📺 The mindset of national TV producers and what gets them to book you as a guest.

🎥 What you should send TV producers (and what you shouldn’t).

👁️The most important question you must be able to answer to land a TV appearance.

☎️ How to turn one interview into another and another!

If you’d love more than anything to be featured on television, there’s no faster track than learning the strategies covered in this workshop!

WAIT! I’ve Got A Few More Tools For You!

So yes, I’m going to teach you how to become a go-to television expert, but I’ve also got some amazing additional bonuses for those who sign up today:


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Get the exact formula and template we use for our most successful pitches, like the ones that got me featured on The Drew Barrymore Show, the TODAY SHOW, and Sherri!

[$597 Value]




Learn tips directly from National and Local TV producers, network executives, talk show host and other working journalists.

[$297 Value]


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Uncover how to find the TV gatekeepers, build your contacts database, and how to network with media decision makers.

[$97 Value]

That’s $1000 IN BONUSES, here for you when you sign up today!

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Meet your Instructor

Dayvee Sutton is a national TV correspondent and top requested guest expert for several of your favorite programs, including NBC/TODAY, CNN, The Weather Channel and more. With more than 20 years experience as a broadcast journalist, she still actively works inside one of the top national newsrooms. Now she is sharing her insider secrets in a series of online courses for those who have the big dream of becoming an on-air personality.

Plus appearances from executives, producers and reporters from CNN, MSNBC, and other national networks and local TV stations who

tell you exactly what you need to do to get booked on their shows!

Course Curriculum

Module 1: Inside the TV Newsroom

This module brings you inside of a TV newsroom to connect you to the workflow of producers and reporters. Understanding this foundation you will become more savvy about not only who you can pitch, but what shows to pitch and when to pitch.

Module 2: Pitching Perfectly

In this section we will unpack how to create the perfect pitch, from getting ready to pitch, learning key secrets from a network executive, local and national TV producers. This is the section where you get access to Be On Air’s Perfect Pitch Formula and learn why it works. We also review The best times, when and how often your should pitch.

Module 3: Opportunities to be on TV

We cover all the ways and opportunities you can be on TV. You will learn about local TV markets and how to determine which shows you should pitch. You will also discover other broadcast opportunities and hear from a national news reporter how he finds guests for his interviews.

Module 4: Finding the Gatekeepers

Here we will unpack strategies and share with you key resources on how to find the TV gatekeepers and decision makers. (i.e. producers and reporters) You will get access and learn how to use our Booking Sheet template to start booking your on-air journey, without a publicist!

Module 5: When to Send your Pitches

Learn how to masterfully predict the perfect time to send your pitches to producers. Hear directly from the newsies what it takes to get on their shows and what you can do to perfect your pitching strategy.

Module 6: Relationships are the Key

Now that you have the blueprint in hand, you will learn the X factor to take your on air career to the next level, and be the go-to guest for your expertise niche. You will learn key things you can do to build authentic relationships within the industry.

Course Materials

I Cannot Wait To Show You Just How Much Being On Air Can Change The Trajectory of Your Brand & Help You Reach Your Goals


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A Premium WORKSHOP course that gives you the tools to kickstart your career as a TV Guest Expert.

On limited discount from $797

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Disclaimer: Every effort has been made to accurately represent this program and the educational value it provides. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures, we are showcasing a variety of student results. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market.